Sources tell me that Unity Bank has allegedly cancelled plans to sign rapper Ice Prince as an ambassador after they failed to agree on the rapper’s price.
The bank decided to sign Ice Prince as its ambassador because of his rising hip-hop brand and mainstream appeal.
Things fell apart when Ice Prince asked for a sign on fee of N300m which didn’t go down well with the stakeholders of the bank.
A source however revealed that the bank is now speaking with Kogi-born Nollywood darling Joseph Benjamin who has the Northern background they will gladly tap into.
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